What is Alēra?

Alēra is an all-in-one personal health concierge service designed for individuals who want a fully personalised, effortless approach to eating well — without the planning, cooking, or logistical management.

Each Alēra member has:

  • An On-Hand Nutritionist

  • A Dedicated Personal Chef

  • A Personal Alēra Representative

  • Access to Our Members Only App

A Note From Our Founder

As a Nutritionist, I’ve always understood what it takes to eat well. But as an entrepreneur with a busy schedule, I’ve also experienced just how difficult that can be in real life.

Planning meals, shopping, cooking — even with the best intentions — often falls to the bottom of the list when time is limited. I love to cook when I have the time and energy, but for those days I do not have either of those, I always wished there was a way to eat fresh, home-cooked meals tailored exactly to my health goals, without having to do it all myself.

While I had day-dreamed about the above for some time, the idea for Alēra came to full fruition after a conversation with a prospective client who wanted nutritional support but didn’t cook and didn’t have the time to learn. He asked if I knew a personal chef local to him. I didn’t — but I found one. And so I hired him on my clients behalf and began to work alongside the chef to coordinate the process so that my client could have fresh meals tailored to his exact goals and preferences delivered straight to him.

The service worked beautifully.

That experience showed me what was missing: a service that connects nutrition expertise with real-world execution — a way to remove the friction between busy lives and eating well entirely.

And so I created Alēra to do exactly that.

Today, we’re building a network of Nutritionists and Personal Chefs across all major UK cities, so wherever you live, your nutrition can be managed effortlessly, intelligently, and personally.

— Gia, Founder

How Alēra Works

1. Personal Intake & Setup

When you join Alēra, you complete a comprehensive wellbeing intake covering your goals, preferences, lifestyle, health considerations, schedule, and travel patterns.

This allows us to build a complete nutritional profile — not just what you eat, but how you live. You’re then matched with a dedicated Nutritionist and a personal Chef, selected based on your location and needs.

2. Your Dedicated Nutritionist

Your Nutritionist becomes your main point of support.

They take the time to understand your goals in detail and oversee your nutrition on an ongoing basis, adapting your plan as your needs, routine or preferences change. This is continuous support — not a one-off plan.

3. Weekly Meal Planning

Each week, your Nutritionist designs a fully bespoke meal plan tailored to you.

You review and approve your meals inside the Alēra platform, with the option to request changes before anything is prepared.

Once approved, your Nutritionist sends a detailed cooking brief to your Chef, including recipes, portions and preferences.

4. Chef Coordination, Execution & Delivery

Your Chef sets their available delivery windows and you simply select what works best for you. You don’t manage this process — Alēra coordinates everything behind the scenes to ensure your meals are prepared and delivered exactly as planned.

Everything remains organised, predictable and visible inside the app.


5. Daily Tracking & Lifestyle Support

Inside the Alēra app, you can log meals, hydration, movement and daily habits if you choose.

Your Nutritionist can see this information and use it to better support you, spot patterns and make informed adjustments — without micromanaging or calorie counting.

View Membership Options

6. Ongoing Support, Feedback & Refinement

After each delivery, you can leave simple feedback on your meals.

Your Nutritionist reviews this alongside your progress and continues to refine your plan week by week. As your routine, goals or schedule change, Alēra adapts with you — ensuring your nutrition stays aligned over time.

  • Alēra is designed for people who want their nutrition handled properly — without it becoming another thing to manage.

    It’s for those who:

    • lead busy, demanding lives

    • already value high-quality food and support

    • work with (or are considering) personal chefs

    • have specific health, performance, or lifestyle goals

    • want structure and consistency without rigidity

    If you care about eating well, but don’t have the time, energy, or headspace to plan, coordinate, and execute it all yourself — Alēra was built for you.

  • Alēra isn’t a meal prep service.
    It isn’t a coaching app.
    And it isn’t a standalone nutritionist.

    It’s a fully integrated concierge nutrition system — designed to quietly manage everything behind the scenes.

    You’re supported by a dedicated, on-hand Nutritionist who understands your goals, preferences, and lifestyle in depth, and evolves your nutrition week by week. Your meals are then executed by a personal Chef, following precise instructions — without you needing to brief, chase, or coordinate anyone.

    Everything lives in one private platform:

    • weekly meal plans and approvals

    • chef coordination and delivery scheduling

    • feedback and refinements

    • habit and progress tracking

    Nothing is fragmented. Nothing is left to chance.

    This isn’t about features.
    It’s about integration, continuity, and ease.

  • Most people trying to eat well end up juggling:

    • separate nutrition consultations

    • meal planning

    • food shopping

    • nightly cooking

    • tracking apps

    • chef coordination

    • constant decision-making

    Alēra replaces all of that with one coordinated system, designed to support your nutrition, habits, and lifestyle — effortlessly.

    No planning.
    No admin.
    No mental load at the end of a long day.

    You simply open your fridge to meals that are:

    • tailored to your goals

    • made to your preferences

    • designed by your nutritionist

    • prepared by your chef

    You focus on living your life.
    Alēra takes care of the rest.

With Alēra Vs Without

*£500–£700 per month reflects the typical cost of the same level of ongoing, high-touch nutrition support provided by Alēra when sourced independently.

Alēra Membership Pricing

Alēra operates as a monthly membership.
All tiers include the same level of personal support and concierge oversight.

Pricing scales based on meal volume, reflecting the increased planning, coordination, and ongoing support required as more meals are designed and managed each week.

Alēra Core

£450

Based on 5-9 meals weekly.

Alēra Plus

£575

Based on 10-14 meals weekly.

Alēra Pro

£695

Based on 15-21 meals weekly.

  • Dedicated, on-hand Nutritionist

  • Weekly bespoke meal planning

  • Ongoing nutrition guidance and messaging

  • Chef coordination and execution briefs

  • Access to the private Alēra app

  • Delivery scheduling, feedback, and refinements

  • Full admin and logistics handled by Alēra

At every tier of support, you will receive…

Frequently Asked Questions

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

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